Johnson & Johnson Live Events: Neutrogena & Tylenol

Agency: DDB Roberts & Langer; CMN Events

Role: Live Event Production

We partnered together with Johnson & Johnson for two live events in Times Square to promote Neutrogena's skincare products and Tylenol. For both events, we spearheaded the live photo aspect of the production. We had four teams of photographers stationed in Times Square, taking pictures of willing participants. The photographs were sent back to the Gilmore Media office, where they were retouched and placed in the respective branded photo frame. All pictures were then sent back out to be displayed on the large LED screen in Times Square for all participants to see. Over 600 participant photos were shown on the screen over the duration of the two events, and the events succeeded in bringing huge awareness to both brands.