Hersey's "Share a Kiss"

Agency: Digitas

Role: Live Event Production, Design, Post-Production

We worked alongside Digitas to produce this live photo event for Hersey's "Share a Kiss" program, which aimed to give back to the community while simultaneously raising brand awareness. Photographs could be submitted online for a chance to be shown on the large LED screen on the Walgreens building in Times Square, and we had several teams of photographers on-site to take "Share a Kiss" photos as well. Over the course of 5 days, more than 10,000 pictures from all over the world were shared on the Walgreens spectacular.